TYR

DISCOVER SWIMSUITS THAT PUSH THE BOUNDARIES OF QUALITY AND PERFORMANCE!

WOMEN'S SWIMSUITS

RUNNING AND TRAINING SHOES

MEN'S SWIMSUITS

CHILDREN'S SWIMSUITS AND ACCESSORIES

FEATURED PRODUCTS

Men's Valkyrie Speedworks Runner Koşu Ayakkabısı | Black

TYR

Men's Valkyrie Speedworks Runner Koşu Ayakkabısı | Black

8,999.00TL

Women's Venzo™ Open Back Tech Suit | Omnia 767 Royal/Lime/Black

TYR

Women's Venzo™ Open Back Tech Suit | Omnia 767 Royal/Lime/Black

35,999.00TL

Thresher Men's Jammer Swimsuit | Hyperblitz 140

TYR

Thresher Men's Jammer Swimsuit | Hyperblitz 140

5,999.00TL

TYR

Blackhawk Adult Mirrored Racing Goggles | 755

1,599.00TL

BRAND STORY

TYR was founded in 1985 in the United States by Olympic swimmer Steve Furniss and businessman Joseph DiLorenzo. Its name is derived from Týr, the god of war and courage in Norse mythology. From its inception, the brand aimed to develop equipment that supports the highest performance in the world of swimming and triathlon.

At that time, the biggest problem faced by athletes was the lack of swimsuits that were durable and maintained their hydrodynamic form. TYR quickly attracted attention with its innovative fabric technologies and functional designs that addressed this need. From its inception, it became a performance partner for both professional swimmers and triathletes.

Today, TYR continues to build on its bold vision from 1985, fulfilling its mission of “producing reliable equipment for athletes seeking racing speed.”

TIMELINE

1985

TYR was founded in 1985 by Joseph DiLorenzo and Olympic swimmer Steve Furniss. The company's vision was clear from the start: to develop technically superior products that professional athletes could trust.

1995

In the mid-1990s, TYR raised its product technical standards by focusing on performance-directed areas such as hydrodynamic cutting, seam technologies, and chlorine resistance.

2008

TYR established systematic collaboration processes with professional swimmers and triathletes. Through field testing, prototype evaluations, and iterative improvement cycles, designs matured under real-world conditions.

2014

Through R&D investments focused on triathlon and open water performance, TYR has delivered significant improvements in wetsuit materials and layering solutions. These innovations have brought tangible advantages to athletes in open water competitions.

Nowadays

Today, TYR is positioned as a global performance brand through rigorous quality controls, advanced fabric technologies, and athlete-centric design cycles. The result: longer-lasting products and consistent on-field performance.

Why TYR?

• A brand designed for performance, focused on professional athletes.
• Preferred in global competitions, proven reliable through field testing.
• Chlorine resistance, fast drying, and hydrodynamic cuts are standard features.
• A combination of small technical advantages creates a real performance difference.

Professional Approval & Athlete Collaboration

• Tests conducted with national teams and professional athletes.
• Continuous product improvement cycle based on data from the field.
• Performance verified by official sponsorships and technical partnerships.
• Coach and athlete feedback plays a central role in product development.

Technical Fabrics & Durability

• Fabrics that exhibit long-term resistance to chlorine and salt water.
• Use of quick-drying, flexible, and wear-resistant materials.
• Long lifespan thanks to UV protection and shape-retaining structures.
• Strict quality control and testing protocols are applied in production processes.

Open Water & Triathlon Technologies

• A balance of thermal control and flexibility in wetsuits and open water products.
• Investments in R&D in layering and neoprene technologies.
• Fast-drying and multi-functional pieces suitable for triathlon transitions.
• Ergonomic design details for open water safety and performance.

Performance-Oriented Design

• Hydrodynamic cuts provide speed and efficiency on water.
• Stitching and bonding techniques are developed to meet competition durability requirements.
• The form, which integrates with the body, reduces friction while maintaining comfort.
• Each product is refined based on feedback from athletes.