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GOBIK

Transform your driving into your style.

GOBIK

Professional Performance, Spanish Elegance

GOBIK

BRAND STORY

GOBIK was born in 2010 in Yecla, Spain, from the idea of ​​producing customized equipment for a cycling club.

Its founders, José Ramón and Alberto, were not only "passionate about cycling" but also "cyclists"—the first 150 custom team jerseys quickly attracted attention on the ring road, and the brand's rise began.

In 2014, they established facilities to produce their own designs. Quality in production, combined with seasonal trends, strengthened GOBIK's essence and recognition.

In 2016, it launched its first ready-to-wear collection, unveiled at the UNIBIKE fair in Madrid, and that year reached a significant milestone in the sport by designing the yellow jersey of the leader of the Vuelta a la Comunidad Valenciana.

In 2017, Primaflor-Mondraker participated in the MTB World Cup, providing apparel support to professional teams—initiating a dynamic feedback process that quickly improved products based on rider feedback.

In 2018, GOBIK partnered with Save The Children on the #SavingDreams campaign—making social responsibility a part of its brand culture.

TIMELINE

2010

GOBIK, which started with the idea of ​​producing custom-made clothing for a small cycling club in Yecla, Murcia (Spain), laid the foundations of the brand by initially designing 150 custom-made team uniforms.

2014

The brand established its first production facilities in Yecla, internalizing its own design and manufacturing processes. This step strengthened its identity as “The Custom Wear Company.”

2016

GOBIK launched its first ready-to-wear collection and introduced it at the UNIBIKE trade fair in Madrid. That same year, designing the leader's jersey for the Vuelta a la Comunidad Valenciana race brought the brand to prominence in the racing world.

2017

He competed in the MTB World Cup with the Primaflor-Mondraker team. During this period, a rapid optimization process began in product development based on feedback received from athletes.

Nowadays

GOBIK has become the official apparel sponsor of the Spanish National Cycling Team; the new team jerseys, in shades of blue, are attracting attention with the agreement that will last until the 2028 Olympics.

Why GOBIK?

• Based in Spain, it offers customizable performance apparel preferred by professional cyclists.
• It has proven its reliability by collaborating with teams worldwide (Movistar, Ineos, Spanish National Team).

High Technology and Materials

• Manufactured using Polartec fabric technologies; provides superior protection against wind, rain, and cold.
• Through the Ride to Cut program, it supports environmentally friendly production by using recycled materials.

Functional Layering

• The merino wool-based base layer series offers comfort with thermoregulation, moisture transfer, and antibacterial properties.
• D-Labs designs provide performance-oriented layering with short and long-sleeved base layers.

minimalist and original design.

• It offers a modern cycling style with clean color palettes, simple lines, and careful details.
• With its restyled brand identity and logo, it creates a harmonious visual experience by carrying the motto “What a Ride”.

Sustainability and Community

• Ride to Cut reduces its environmental impact through its sustainable production project.
• It creates a strong link between the professional cycling community and the user community.

Sustainability

High Performance

Personalization

Minimal Design

The clothes you wear are an extension of your ride; that's why GOBIK combines style and performance.

— José Ramón Ortin & Alberto Garcia, Founders