Skip to content

Cart

Your cart is empty

Doughnut

Carry the World With You with Doughnut

Doughnut

Style and Function Combined

Doughnut

BRAND STORY

Doughnut was founded in Hong Kong in 2007. Its aim was to produce functional backpacks without compromising on aesthetics. Today, with its bags that adapt to city life, travel, and daily routines, it has become the preferred choice of young people, creative professionals, and stylish users.

Minimal lines, detailed interior compartments, and eco-friendly materials come together to create a bag experience that offers much more than meets the eye.

TIMELINE

2007

Doughnut was founded in Hong Kong.

2010

The Macaroon series has been launched.

2015

It has become widespread in the European and American markets.

2019

With the Reborn series, production began using recycled materials.

Nowadays

A representative of functional style in over 35 countries.

Why Doughnut?

• Lightweight yet durable
• Elegant but not pretentious
• It's as functional as it is visually appealing.
• Adapts to every day, every moment

Waterproof and Durable Fabrics

• Durable coating on the exterior, protective coating on the interior.
• Adapts to weather conditions

Aesthetics and Color Balance

• Soft color transitions
• Textural differences and simplicity
• Reflects your style without much talking.

Organized Interior Compartments

• Every detail is considered in doughnut bags, from the laptop compartment to the charging cable tunnel.
• Clutter gives way to order.

Aesthetics and Color Balance

• Soft color transitions
• Textural differences and simplicity
• Reflects your style without much talking.

Function

Design

Lightness

Originality

Doughnut isn't just a bag, it's a way to carry your style.

– Doughnut Global Design Team