Bontrager started as an engineering brand designing only bicycle components. Following its merger with Trek, it has transformed into a global equipment brand offering expertise in almost every aspect of cycling today. From helmets to tires, shoes to saddles; every product that enhances riding safety and comfort is available under the Bontrager name.
This innovative brand, which has accompanied drivers for thousands of kilometers, embodies a simple, reliable, and determined stance.

The details that go unnoticed while driving are actually the ones that make the biggest difference. We design to make safety invisible.